Hotel & Resort Branding

Brand image, in addition to the brand name, is arguably one of the most important determinant of brand value and the value of the property itself.

Brand image goes hand in hand with the product - the physical attributes and service delivery of the Hotel or Residential Resort development. The property must be consistent with the brand standards and image, whether it be the size of the rooms, number of restaurants or Spa facilities.

Brands use a standardized product to develop a world-renowned image but it is product differentiation that will add value to a brand and build an image, for example Le Meridien's ‘Art and Tech' concept or Westin's ‘Heavenly Beds'. Marketing affiliate agreements, IT systems and customer databanks are the key and most valued aspects of a Hotel or Residential Resort's sales and marketing infrastructure.

Marketing agreements with wholesalers, travel groups and travel agents can attract additional customers and build the brand and hence attract the clientele to the development. These facts are commonly recognized by the property investor and hence this type of property is more desirable and is a very important consideration in both the marketing and pre-sales process and therefore the provision of construction funding.

Leisurevest works for the Developer to identify the most appropriate Brand for the property and to package the development in order to present it in a format that assists the development to be approved and hence achieves benefits in a multitude of ways.